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Professional American Branding Strategy & Logo Design Business, Palm Beach Florida : 5 Reasons Your Company Needs a Good LogoA professional logo design is critical for a successful business branding — especially in a trade like landscaping. Here are five ways a corporate identity will help your company succeed.Professional Logo Design Reason #1 - Great Logo Design Makes a Great First Impression Before your sales person knocks on the door, before your truck pulls up, and even before they call you, potential customers consider your logo when they decide whom to trust. Wayne Stuetz, founder of The Sodfather Landscaping in White Plains, New York, understands how that first impression gives them an edge. "People are always asking for a t-shirt with my logo on it. My logo is very memorable, and once a person has seen it, it’s hard to forget." When people can easily remember your logo design, you have a competitive edge. Professional Logo Design Reason #2 - Attract New Customers Your customers see hundreds of logos a day—and they know a good logo when they see one. By sending the right message to potential customers, your logo helps them choose you over the competition. The Lawn Rangers, in Pearland, Texas, have seen the fruits of a professional logo design. "When customers initially see the logo on our estimate sheets, trucks and website, they feel good about us," said co-owner Aaron O’Donley. "And unless there’s something you can show potential customers to convince them their expectations will be met, they will turn to the competition. Our logo helps us persuade them." Professional Logo Design Reason #3 - Stand Out from Your Competition Flip through the phone book and you’ll quickly see that potential customers have plenty of landscaping company choices. You’ll also notice very few logos stand out from the crowd. Differentiating yourself from your competition is critical in winning the battle for customers. The Lawn Rangers do that with color. Instead of the usual greens and blues, they use a warmer color combination that stands out and brands the logo well. Original uses of colors, words, shapes, and fonts can set your logo apart from the rest. Professional Logo Design Reason #4 - Keep Loyal Customers Good service is the key to keeping your customers. But what happens when a competitor moves in with shiny trucks, clean-cut employees, a professional look and promises to match your service? If your company image isn’t as good, your customers may be tempted to try the competition. Don’t put your business in that position. "A great logo convinces high-end customers who look for a loyal, long-term relationship to choose you over the next guy, who is probably waiting around the corner," adds Stuetz. Professional Logo Design Reason #5 - Earn Trust with Professionalism What convinces people to choose an established landscaping business over a couple kids with lawnmowers? Often it’s the professionalism of the business. "People see our professional logo, and see that we’re here from year to year, and that builds trust," said Tina Zoltan, owner of Oak Leaf Landscape in Groveland Florida. "If we can send the message of professionalism through our logo, a lot of the work is done for us." Article by: Rob Marsh - http://articles.bplans.com/business/5-reasons-your-company-needs-a-good-logo/310 5 Reasons Your Company Needs a Good LogoA good logo design is critical for a successful business branding — especially in a trade like landscaping. Here are five ways a corporate identity will help ...What is BrandingCorporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition...Branding StrategyDeveloping a brand strategy can be difficult especially when it is a vital part of the marketing plan process. It's biggest challenge for most businesses...5 Tips for Branding your Small BusinessWe all know that a good branding strategy is an important aspect of success in the business world, but often it seems like an impossible task...Other Related Articles: Choosing Professional Printing ServicesChoosing professional printing services can be like finding a needle in a haystack. Anyone with a computer and a printer can set up shop and call him or herself a printing house. In many instances, branding professionals are taken...Web Marketing Your Home Business : 3 Online Branding Strategies August 5, 2009Every internet marketing guru promises to help you to achieve online branding superstardom for your home business, but how many actually deliver the goods? ...Branding is Part of your Marketing Strategy 4/8/2009A sound branding strategy will help ensure that customers remember your business as the "go-to" source for their needs, especially in today's competitive marketing. ... |
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