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HOME BASED BUSINESS : Experts Offer Ideas to Business Owners

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Building a business

Question: I’m always trying to get additional customers to my business. Do you have any recommendations?

Answer: In business, customers are key. Happy customers can get you new customers and grow your business for you. You can show customers you value them and increase their loyalty by doing several things.

First, know them well. Recognizing someone and calling your customer by name makes them feel valued. Keeping connected with customers and knowing their business history with you is vital. Also, send birthday cards or write notes to your customers periodically.

Second, go above and beyond. Each customer is an individual and has different needs. If a customer makes a request, do everything you can to make it happen. Even if you can’t, they’ll have greater loyalty if you tried.

Third, remember the customer is always right. Proving why they’re wrong isn’t worth losing a customer.

Finally, be open to feedback. Seek customer input and consider all suggestions.

Turning out the lights

Q: I’m close to retirement and don’t know what to do with my business. What do I need to do to wind it up?

Answer: Business owners typically spend much of their planning time to grow a business. However, for those nearing retirement or wanting to try something new, planning an exit is also important.

For some businesses, discontinuing is similar to quitting a job. For others, getting out can take from months to years and require coordination among many advisers. Either way, your goal is normally to maximize the value of the company or your business assets and convert them to cash.

Determine when you want to exit and what you want to do with your business or its assets. You’ll need to pay all your debts and taxes, satisfy customers, and eliminate any inventory. There will then be forms to file with the local, state and federal governments.

At a minimum, you should consult a lawyer, an accountant, and a tax expert to coordinate the effort. You might also need a business broker or an auctioneer to sell the business or its assets.

Write-offs on home based businesses

Q: I started a home based business this summer. What expenses may I deduct?

Answer: In addition to deducting the ordinary and necessary expenses incurred in your business, if you use a portion of your home for business you might be able to take a home office deduction. The deductible expenses can include real estate taxes, mortgage interest, rent, utilities, insurance, depreciation, painting, and repairs. Generally, the deduction depends on the percentage of your home used for business and cannot exceed your gross income.

This deduction is claimed on Form 8829 and requires that you use the area regularly and exclusively as your principal place of business, as a place to meet with clients or customers in the normal course of business, or in connection with your trade or business if you have a separate business location. “Exclusive use” means it is used only for trade or business and not for any personal or hobby purpose. If you can qualify your home can be a nice way to cut your taxes. If you can qualify, your home can be a nice way to cut your taxes!

By Tom Cooney and Crystal Faulkner • September 15, 2008 - http://news.cincinnati.com/apps/pbcs.dll/article?AID=/20080915/BIZ01/309150003

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