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HOW TO START A BUSINESS : Before You Start a Business

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It's a terrific idea for small business owners to work in the industry they want to start a business, whether they are college business majors or 50-year-old refugees from corporate careers.

But do you start a business going up against one of the industry's largest corporate players, or could you learn more working with a smaller firm? You're probably more likely to pick up valuable industry information in a small business or midsize company, because you'll be physically closer to the decision-makers and have more chance to interact with them regularly.

Ideally, of course, it would be great if you could spend several months as an insider at each end of the size spectrum. Real world experience can shorten your learning curve when starting your own small business.

If you can't do two internships, you might try interning with a larger company and getting a part-time job at a smaller business, or vice versa. But in this job market, finding a position will be tricky. Broaden your scope to include small business and large businesses. They both have pros and cons. The goal is to get real life experience and to make connections with key decision makers.

Contacting chief executives and senior managers you can select and let them know about your background and aspirations. Using a one page résumé include recommendations from your professors and previous supervisors. Wait about three days, and then call and speak to their administrative assistants. Ask them if you can schedule a five minute phone call. Tell them clearly, concisely, and compellingly why you want to work for them.

Other ways to meet executives in your chosen business industry include: Attending trade shows, joining industry trade associations, and connecting through business networking groups online.

Research business in your industry to identify what types of issues your targeted companies want to solve and demonstrate that you're familiar with their challenges and able to assist. "The philosophy of these times is service.

You may benefit from the fact that companies that have downsized need extra help right now. If you can demonstrate that you're a quick study who will indeed be a help to the company's efforts—and not a hindrance—your chances for success will increase.

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