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HOW TO START A BUSINESS : What it Takes to Start a Business

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When you were young you went out to start a business lawn-mowing on the weekends — and hired friends to work for you. Or you franchised your lawn-mowing business idea to other kids in the neighborhood.

Start a business with family support
Prepare for crazy-long hours, including weekends when you start a business — a work load that's also taxing for an entrepreneur's family. And vacations? What are those? About two-thirds of small business owners said they plan to take a vacation of a week or more this summer, but more than half plan to check in with their companies at least once daily.

Money doesn't motivate when you start a business
Two American entrepreneurs — Bill Gates at Microsoft and Warren Buffett at Berkshire Hathaway — are also the two richest Americans. But they were driven to create sucessful businesses, not just huge fortunes. Indeed, Gates and Buffett are combining their riches to create a $60 billion philanthropic powerhouse in the Bill & Melinda Gates Foundation.

Passion
You don't just think you've built a better mousetrap — you feel it in your gut, and know the world will be much better if only you can get your idea to market.

The flip side of passion is impatience with other people's business ideas. The would-be entrepreneur's attitude, I know what I want to do, and I know how to do it. Conventional wisdom 20 years ago said a black woman from rural Mississippi would have a tough time launching a career as a TV host on even the lowest-rated show. But one such woman went to launch her own company, Harpo Productions. And now, Oprah Winfrey is one of TV's biggest stars, ruling over an estimated $1.4 billion fortune.

Pragmatism
As passionate as entrepreneurs must be to drive start-ups forward, they also know when to cut losses. Know when to give up on an idea. Not every business idea an entrepreneur has is going to work. Giving up doesn't necessarily mean the business idea was bad. Instead, it might be the right idea at the wrong time — as was the case with thousands of dot-coms launched in the late 1990s before household high-speed Internet access became widespread.

Risk-taking
When you start a business, you know success isn't guaranteed. Still, you don't flinch at the thought of betting your severance pay or retirement savings on self-employment. Would-be entrepreneurs are calculated risk-takers. True entrepreneurs strive to control risk while still thriving on it. Martha Stewart risked leaving the safety net of publishing giant Time in 1996 to launch her Martha Stewart Living Omnimedia. She took that successful business public, becoming one of the world's most famous entrepreneurs.


Strong ethics
Start-ups depend heavily on good first impressions when entrepreneurs hire employees, court investors and line up customers. In a hyper-competitive economy, any whiff of dishonesty can deep-six a new enterprise. Penn State University's Anthony Warren, who advises venture capitalists, says honesty and trustworthiness are high on the list of attributes he looks for when he considers recommending a venture to potential investors. "Who wants to be in business with someone you cannot fully trust, especially in the start-up phase where the stress levels are high?" says Warren, director of the school's Farrell Center for Corporate Innovation and Entrepreneurship. The founders of Google, Sergey Brin and Larry Page, famously created a "don't be evil" mantra when they took their online search giant public.

Tech ease
Feeling comfortable with technology is crucial, because computers, software and other gadgets are key to launching a business in the fastest-growing economy, the service sector. Start-up costs there have plummeted as prices fell for powerful computers and software. Those lower prices came as the Internet let entrepreneurs tap global markets for engineering, accounting and other services. Setting up a small office with a laptop, fax machine, cellphone and other gizmos costs as little as $5,000. Add a professional-looking website for $500 or so, and you can compete with bigger, more established companies. But you can't take advantage of those lower costs if you aren't comfortable using popular word-processing, database, spreadsheet and presentation programs.

Tenacity
Sometimes the best business ideas fail to take hold — not because there isn't demand, but because the start-up was undercapitalized, or the entrepreneur lacked management know-how or simply gave up too soon. "If you really believe in it, you keep fighting for it," says Earl "Butch" Graves, president and CEO of Black Enterprise, the magazine founded by his father, Earl Sr. One-third of new small employers fail within two years; and 56% are toast after four years, says the Small Business Administration. About 672,000 small employers launched last year — but 545,000 others closed, the SBA says. A nobody entrepreneur who started a variety store in Arkansas in 1945 eventually lost the business when his landlord wouldn't renew his lease. But he didn't give up. "I've never been one to dwell on reverses," Sam Walton recalled in his autobiography, "and I didn't do so then." The company he fought to start, Wal-Mart, is now the USA's biggest private employer, with more than 1.3 million workers.

Jim Hopkins 10/25/2006 - USAToday.com

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