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MARKETING STRATEGY : Email Marketing"Email marketing" is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, - adding advertisements to e-mails sent by other companies to their customers, and - sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO). Choosing email marketing softwareWhen choosing email marketing software is important to know what to look for in a software package. The basic and substantial features that you should look for include the following...Email Newsletter DesignBelow is information you need to planning and building an email newsletter design that renders well and is actually useful to recipients...How important double opt in email can beWhat is double opt-in email? It is a way to ensure that the person who opts to join an email marketing list truly does want to join it...Email Marketing Tips – How to Design and Send EmailsDesigning your email - Email Marketing Tips 1 – Use Plain Stylization of Links... |
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