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MARKETING STRATEGY : Free Recession Marketing Strategies

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Those of us running a home based business need to find a way to ramp up our marketing campaigns despite our dwindling budgets. Here are four free marketing strategies during recession.

Cutting Back On Marketing During Recession Can be Disasterous
Studies paint a clear picture about what happens to companies who make cut backs in their marketing budgets during economic downturns. These businesses see very little growth during the downturns and when the recover finally comes, they have an uphill battle to win back the market share they lost. So who did they lose the market share to?

The company who was brave enough to maintain and even increase their marketing strategies during recession. According to a study performed by McGraw-Hill Research, these bold companies enjoyed over 250% sales growth and were able to take over significant market share during that time which lasted well into the recovery period.

Free Marketing Strategy #1. Business Blogging - Blogging is an extremely popular way of promoting your business. Free blog hosting is offered by sites like Town Harmony, Blogger and WordPress and offer templates that are extremely user friendly. Use your blog to present yourself as an expert in your niche. Add informative and keyword rich content regularly to build your own information hub that humans and search engines alike will value.

Free Marketing Strategy #2. SEO - Search engine optimization is a tactic that every online marketer should learn to master. Read everything you can on the most up to date SEO recommendations and implement them on your site or blog.

Free Marketing Strategy #3. Social Bookmarking - Social networking and bookmarketing has caught on like wild fire and you don't want to get left behind this powerful marketing tool. Sign up for free accounts on sites like Digg, Twitter, Facebook and LinkedIn and use them to start promoting your business directly to your potential leads.

Free Marketing Strategy #4. Article Marketing - This can be a very effective and free online marketing strategy. It involves writing keyword rich content that is information and attractive to both human readers and search engine crawlers. Consider running an article marketing campaign for a few months by submitting unique articles to HubPages, Ezine, or many of the other article directories.



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