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MARKETING STRATEGY : Mobile Marketing Strategy for Small BusinessMobile Marketing Strategy for Small Business is an increasingly effective way to tap into a younger customer base. While it might not be a perfect fit for every business, check out the marketing potential in geo-location apps like Foursquare, Facebook Places and Yelp. Cell phones continue to perform any number of functions beyond making calls as technology improves. Many programs on mobile phones rely on geo-location and can tell you where you are and what’s nearby—including businesses. This new technology creates a strategy to market your business to customers when they are literally right around the corner. According to a recent survey by JiWire, more than 50 percent of mobile users would like to receive location-specific advertising; another 39 percent would like to receive location-based coupons. Launching an effective online marketing strategy can make many small business owners neglect the whole idea because of lack of time, knowing how to do it and money. The good news about mobile marketing is that you don’t necessarily need to dedicate a time or money into a campaign to creat revenues. Below are a few mobile tools that small business owners can take advantage of to market their business to customers on the go. Regardless, if you aren’t ready to launch a mobile marketing campaign, it’s still a good idea to take ownership of your business’s profiles on these sites to make sure the information is accurate and up to date: Foursquare With nearly 3 million users, Foursquare has been getting a lot of attention in the media lately for its explosive popularity among young adults. Foursquare is a mobile application that allows you to “check in” at locations—usually businesses—which tells other Foursquare users where you are. If you check in to a location a lot, you can become a “mayor” of that location—which can be a highly coveted achievement. Some businesses have taken advantage of Foursquare by offering coupons to mayors or people who check in.. Foursquare also provides a map to users so they can see what specials are being offered at nearby businesses. Foursquare prominently lists which businesses are the most popular, so an owner can benefit by encouraging patrons to check in. Foursquare also provides details and stats on the people who check in at your business which can help you learn more about customers. Facebook Places Facebook—which now boasts over "500 million users" worldwide—recently launched Facebook Places as a competitor to Foursquare. Facebook users can “check in” and their location is published on their Facebook page. They can then see which friends have also “checked in”. Similar to Foursquare, a business owner can create a new place or claim a location that already has a profile in Facebook. You’ll be asked to verify that you can claim the location before you’ll be able to add photos and business details. After an initial launch in a few cities, Facebook Places will be made available to more locations over time and the features offered to users and business owners will be expanded as well.. Yelp Yelp is a website that allows users to post reviews of businesses, services, locations and events. According to Yelp, 33 million people visited the site in June 2010. In addition to the website, Yelp also provides a mobile version with an interactive map and allows users to “check in” at locations. After “unlocking” your location, you can offer coupons through Yelp, update your business information and promote events. Strategy for Marketing Your BusinessQ: How can a professional web designer come up with a business marketing strategy? I am a webmaster in Florida. From what I read and what people tell me, the skills I have for designing websites and web development are still in high demand.....Marketing your Internet BusinessSo you've got a fantastic idea for a business, a product that absolutely everyone wants. so now what? It's time for a marketing strategy and plan; the lifeblood of any successful product lies in its ability to reach out amongst the ....Free Sample Marketing PlanA marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors....Marketing Plan EssentialsEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. 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