MARKETING STRATEGY : Search Engine Optimization : What is SEO?

Search Engine Optimization ( SEO ) is the process of promoting a website using search engines ( Google, Bing, etc. ) with the aim of achieving the top 10 of page rankings. This is the all important place to be for your business as high search engine rankings will generate more web traffic to your website which in turn will generate more revenue.

There really is no point in having a killer website if it's invisible to those searching the internet looking for your type of service or product. Hence, you need to SEO your website.

So what exactly is SEO? SEO specifically takes care of factors such as the research and analysis of keyword phrases, the optimization of a website and submission to Search Engines.

Other factors include link building, domain name considerations, content-based marketing (via blogs and article marketing), online social media marketing (via Facebook, Twitter, YouTube etc.) and Pay-Per-Click campaigns such as Google Adwords. So, how do you find a legitimate SEO marketer? Here are some pointers.

• A good SEO marketer will insist on content changes to the website, and perhaps the structure of the site
• A good marketer will thoroughly research the keywords they are going to be using, and making sure that the keywords or phrases are relevant to the people trying to find you they will provide you with regular ranking reports
• A good SEO marketer should be able to provide client names & sites from a few years ago that you can look up online. If you are unsure, then feel free to contact the owners of the site for a reference.

source: http://ptc.millimind.com/pay-per-click-success-secrets-8-success-tips-to-increase-conversion-rate-in-ppc-online-advertising/

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What is SEO?

Search Engine Optimization ( SEO ) is the process of promoting a website using search engines ( Google, Bing, etc. ) with the aim of achieving the top 10 of page rankings...

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