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MARKETING STRATEGY : Social Media Marketing : Twitter vs. Facebook. Social Media Marketing StrategyAccording to Irbtrax SEO Internet Marketing " The intention of the study of "Twitter vs. Facebook - Social Media Marketing Strategy" was not to declare who was better because they both provide invaluable Social Media Marketing benefits. The goal was to try and determine which platform was the best fit for a particular business application or niche. " Facebook vs. Twitter Study 1: Focused on Traffic and User metrics including but not limited to the following: - Facebook US and Global traffic ranking: 2 - 7 day Average daily time on Site by Users: 32.2 minutes - Twitter US and Global traffic ranking: 12 - 7 day Average daily time on Site by Users: 7.8 minutes Facebook was declared to have the advantage due to its sheer size, traffic volume, and metrics such as Time on Site. Facebook vs. Twitter Study 2: Involved a comparison of both platforms as an online destination for potential clients in the Business to Consumer market. Facebook was declared to have the advantage because its format allows for the inclusion of photos, detailed information, multiple outbound links, videos, and other business to consumer applications. Facebook also facilitates the building of a large network of followers in the shortest amount of time to help market a consumer product or service. Facebook vs. Twitter Study 3: Involved a comparison of both platforms as an online destination for potential clients in the Business to Business market. Twitter was declared to have the advantage because the study indicated it provides more Viral Marketing flexibility while requiring less followers. Viral Marketing is a core business to business social media application for service recognition and other benefits. Popular industry related Tweets are redistributed creating a domino effect even if you don't have thousands of followers. Facebook vs. Twitter Study 4: Involved a comparison of their market research benefits. Twitter was declared to have an advantage because its search features can be efficiently used to monitor what people are saying about your company, service, product and even your competition. Twitter is also effective for tracking increasing or declining trends. Facebook vs. Twitter Study 5: Involved a comparison of internal Viral Marketing benefits. Facebook was declared to have an advantage because it's much easier to build a larger following. Additionally, Facebook's community 'wall' feature is much more interactive than Twitter’s internal communication features. Facebook vs. Twitter Study 6: Involved a comparison of external Viral Marketing benefits Twitter was declared to have an advantage because it has greater external Internet reach. Google's 'Real Time' search feature often streams live tweets. Additionally, a comparison of the number of Tweets an independent article/release receives verse the number times they are shared by Facebook accounts appears to strongly favor Twitter. Facebook vs. Twitter Study 7: Involved a comparison of using each platform for direct Internet communication. Facebook was declared to have an advantage because it has an instant message feature that allows you to communicate with other users globally. The study concludes that in order to maximize your Social Media Internet marketing results it's best to create a presence on both. However, if trying to decide which one you want to engage first, or where to spend the most amount of your available time. It's important to perform basic Internet Market research, apply the findings to your Target Audience, and weigh the strengths of each platform. source: http://www.onlineprnews.com/news/23990-1267552388-facebook-vs-twitter-for-business-social-media-marketing-strategy-study.html Free Tips for Small Business Social Media MarketingHere are some free tips for small business social media marketing to increase sales and solidify branding. With free and unlimited access, social networking has become a key player in connecting with customers, monitoring competition and expanding professional networks....Is Social Media Use a Struggle?Below are some answers about why you could be struggling with your social media use. Social media is very powerful and can be beneficial for businesses when they are used...Twitter vs. Facebook. Social Media Marketing StrategyAccording to Irbtrax SEO Internet Marketing " The intention of the study of "Twitter vs. Facebook - Social Media Marketing Strategy" was not to declare who was better because they both provide invaluable Social Media Marketing benefits.... |
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