MARKETING STRATEGY : Social Media Marketing : Free Tips for Small Business Social Media Marketing

Here are some free tips for small business social media marketing to increase sales and solidify branding. With free and unlimited access, social networking has become a key player in connecting with customers, monitoring competition and expanding professional networks.

Small Business Social Media Marketing Tip 1. Start off slow
Pick 1 to 2 social media sites and really focus on learning how to work them.

Spend a good amount of time learning the Web sites and using them as a marketing tool for your business. After watching how they work, reevaluate whether it’s beneficial to you.

Social networking isn’t a business breaker: If you don’t want to do it, don’t.

Small Business Social Media Marketing Tip 2. Definetely plan ahead
Before taking the leap into the social media world, make sure to prioritize your top business goals and identify your target audience.

Since there is a lot of social media clutter out there, this will enable you to feel confident in choosing the right sites.

Small Business Social Media Marketing Tip 3. Read their rules
Make sure to read the rules and understand the culture of the social media sites you want to use before getting involved. Sites differ in what kinds of behaviors are acceptable.

- take time to get to know the other community members
- listen to what’s being talked about
- what is the general tone of conversation before contributing

Small Business Social Media Marketing Tip 4. Get your employees involved
Envlove some people in your company in the part of the social networking learning process, which can maximize your usage.

Small Businesses that can let employees do the work can get positive results. Your employees hear from your customers and can build relationships through the social media sites.

Small Business Social Media Marketing Tip 5. Maintain your company’s identity and values
Use social media sites to help potential customers get to know your small business by building relationships.

Example: companies are using Twitter accounts for customer service. They can respond to customers’ questions and concerns immediately, while creating a genuine relationship with their customers.

Small Business Social Media Marketing Tip 6. Be smart
As easy as social media sites build up your small business, they can bring it down also.

Everything on the Web is public. Never say anything that you wouldn’t like to see quoted on the front page of the newspaper (or the top of the search results on search engines). Slander and libel laws still applyon the web, and the FTC still governs your claims.

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