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MARKETING STRATEGY : Website Promotion Tips and Web Traffic Strategies


Below are ways to promote your website as well as some article marketing tips and strategies to drive web traffic to your site.

Website Promotion Tips #1: Press Releases
Write press releases and submit your content to press release websites. Doing this you’ll be able to gain extra exposure while directly promoting your website. Press releases are a great way to say what you like and “sell” your business by telling others about it. Plus, you’ll often get a link back to your website which provides SEO value.

Website Promotion Tips #2: Link Directories
Submitting to link directories takes very little time and is well worth the effort. This is especially good for getting links back to your website

Website Promotion Tips #3: Blogging
Promote your website through blogging and writing in your blog often. Blogs, or web-logs, are great for driving traffic to your website by providing updated content freshly delivered all the time. The search engines love blogs, and so should you!

Website Promotion Tips #4: Pay Per Click
Promote your website by paying for your advertising. You can supplement your link-building and SEO efforts with paying for your web traffic and exposure. Ad networks, like Google Adwords and Kontera allow publishers to put your ads on their websites and you pay for the traffic. This should be used in conjunction with organic search engine marketing (SEM).

Website Promotion Tips #5: Article Marketing (Hand Submission)
This is where a good portion of traffic comes from. Writing and submitting your articles to article submission websites offers benefits in numerous ways: 1. Provides a valuable one way link back to your website which will help you in ranking higher in the search engines 2. Helps in portraying yourself as an authority in your specified field, thus building consumer trust and interest and 3. Depending on the article submission site, your article itself could rank extremely high in the search engines giving your website extra exposure.

Website Promotion Tips #6: Automatic Article Marketing
Automatic article submission services and software should supplement your article marketing strategy. Unlike hand-submitting articles, automatic article submission software and services allow you to submit your content to a vast network of syndicated article sites all over the net. This gives you much wider exposure than hand-submitting and saves you hours, if not days or weeks of time. Both hand submitting and using automatic article services and software should be equally and extensively important when promoting your website and generating traffic. They will also help you rank higher in the search engines very easily.

Website Promotion Tips #7: Social Networks
Creating profiles and adding “friends” in social networks provides you with not only another source of website traffic, it also helps in creating a “web presence”. Participating actively in social networks gives your business a heart and soul and is another way for people to build interest in your business.

Website Promotion Tips #8: Social Networks
Promote your website using social bookmarking to bookmark your content and sharing it with others. Social bookmarking lives in the realm of social networking, but deserves its own attention. Social bookmarking provides SEO benefits while giving people yet another method of finding your content on the web.

Website Promotion Tips #9: E-mail marketing
Promote your website through e-mail marketing. E-mail marketing is a great way to stay in touch with previous buyers, get repeat business, and add personality to your online business. Like paid advertising and organic link-building methods, e-mail marketing should be a staple in your Internet marketing and site promotion efforts.

source: http://developers.facebook.com/news.php?blog=1&story=333

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