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WORK FROM HOME : Professional image matters, even when you work from home

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Even though some brag about how they work from home, there are problems with work at home environments that are too casual.

If you’re trying to establish a professional reputation, it can’t sound as if you’re doing business in a day-care center or a pet store. Granted, keeping a quiet environment may be easier said than done, but it’s essential to project a professional home business image.

Perhaps the most essential thing for a home-based business is to have a separate, dedicated home office. That means a spare bedroom, the basement, anywhere but the kitchen table or other hub of family activity.

A desk, filing space, maybe even a lockable door help a lot.

Here are some additional wise choices:

Invest in a work-only phone line: If that’s not financially possible right away, be sure to change the greetings on your home landline or cell phone. That means no music, no silly greetings, no children’s voices — nothing to suggest anything other than work. And that means that during work hours, you answer the phone.

Create a website for your business: Use a businesslike domain name and don’t worry about flashy graphics. Just make it look clean and give the basic information about who you are, what you do and how to contact you.

Set up an e-mail address that uses your domain name: For example, if you’re doing business as John Doe Tree Trimming, you optimally want something like samsmithtree.com for your URL and ssmith@samsmithtree.com for your e-mail address.

Set up social networking accounts: LinkedIn and Facebook accounts can help spread the word about your business. Just remember: All your posts should be designed to enhance, not detract from, your professional image.



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